Handsome Dan´s is a candy shop situated in the heart of Williamsburg, Brooklyn NYC. They only had its logo, but they didn´t have the implementation properly developed until my proposal.
It is a retro candy shop, so that means that the target is less younger and more mature people more than children. The Shop is retro designed with all the american candies from the past.
Three different proporsals with different elements in the packaging:
1. Proposal "Flavour Faces": Based on the different funny faces you show when you try a new flavour.
2. Proporsal "Handsome Hair": Brand identity based on the hair of the logo, as the most representative element of the owner of the shop.
3. Proporsal "Retro Candies": New element recognizable in the logo, the awning, and typographic background with the candies.